FundFactor
A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
April 27, 2020
Sondhelm Partners helps asset managers grow
Sondhelm Partners helps asset managers grow through marketing, public relations and sales.
April 4, 2016
The 7 Best Types of Content That Deliver Leads, Ranked
Well, no. Your prospects are not tired of content. In fact, most need it to make informed investment decisions.
“The stark reality is that as leading marketers have traversed the path from random acts of marketing, said the CMO Council, “To a more holistic and intentional customer experience and journey. Content has been one of the last pieces to be fully enveloped into a concrete development and distribution strategy.”
What is content marketing?
Learn more about content marketing from my friend Frank Serebrin.
March 16, 2016
Are your clients being driven by fear?
Uncertainty and volatility often lead people to make irrational
decisions in the heat of the moment.
As a portfolio manager or financial advisor, you can help your
investors navigate troubling times and avoid making rash decisions.
Psychologists recommend various techniques that may help you
communicate with your clients more effectively during times of high market
volatility. Read our report and use these communication strategies to
strengthen your client relationships and build greater trust.
Download the report.
Morningstar: No dominating fund flow category so far this year
Morningstar reported
estimated U.S. mutual fund and exchange-traded
fund asset flows for February 2016 .
Taxable-bond funds led inflows by category group for
the first time since October 2015 , driven by inflows of $12.9
billion to passive taxable-bond offerings.
While U.S.
equity funds sustained outflows again in February, the month's redemptions
of $4.5 billion were much smaller than January's $14.8
billion . International equity, the category-group leader for many
months, saw smaller but still-positive flows in February, mostly to
actively managed funds. Commodities funds experienced a stronger
February than January, with gold driving most of their $6.3 billion
inflow.
As of the end of February, flows by category group were
distributed quite differently than they were 12 months ago, when
international-equity funds received the majority of inflows. After the
first two months of 2016, flows were almost evenly distributed among
category groups—some positive and some negative—but no category has
clearly dominated.
March 15, 2016
Reach the Pot of Gold with Process, Not Rainbow
In the spirt of St. Patrick’s Day, we’re taking a look at
some popular investing myths that seem to captivate investors. Often times,
investors are distracted by a glitzy, “in the moment” investing tactic that
promises the proverbial pot of gold. But, as many asset managers will tell you,
these impulsive strategies are more likely to get you a lump of coal.
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