SunStar Announces Speaking role at High-Impact Marketing Communications Conference

SunStar is proud to announce that Dan Sondhelm will be a featured speaker on two panels at the High-Impact Marketing Communications Conference sponsored by FRA. The conference will be help October 29-30, 2007 at The Harvard Club in New York City.

Dan's two panel discussions include:

High-Powered Branding & Differentiation Strategies

-Marketing communications and tactics that are not anchored to a strategy wastes your firm's time and money. An established strategic approach ensures a return on yourinvestment. Hear financial services marketing industry insiders speak out:

-Methods to overcome key marketing challenges for money management firms

-Learn the investors' perceptions of a management firm's marketing pitches

-How to avoid being seen as a comodity

-Gain understanding of your firm's image and how to acquire a brand identity that lasts

-Learn strategies to best market your firm

Presenters:

-Bruce Frumerman, president, Frumerman & Nemeth Inc.

-Dan Sondhelm, partner, SunStar

-Lisa Cohen, Momentum Partners, LLC

Working With the Media

-Benefit from advice marketing veterans share on the best methods to prepare for an execute winning media interviews. Lean how the top portfolio managers achieve smooth communication.

-Plan ahead for crisis situations

-Tips on how to engage the press

-Coordinate with internal communications for timely distribution of materials

Presenters:

-Dan S0ndhelm, partner, SunStar

-Lisa Jane O'Neil, president, Jlo'Neil & Associates

-James Rutherford, managing director, Veronis Suhler Stevenson

-Holly Singer, president, HS Marketing LLC

For more information click here.