According to Ignites, in an attempt to draw attention to its Climate Change Fund, DWS Scudder will transform part of Beverly Hills into a ski slope and alpine village, complete with ice sculptures and a whopping 25 tons of snow. SunStar partner Dan Sondhelm offered his comments on this outside-the-box tactic. See the full article on subscription based Ignites here.
January 23, 2008
Ignites: DWS Climate Promo Transforms L.A. Into Ski Resort
According to Ignites, in an attempt to draw attention to its Climate Change Fund, DWS Scudder will transform part of Beverly Hills into a ski slope and alpine village, complete with ice sculptures and a whopping 25 tons of snow. SunStar partner Dan Sondhelm offered his comments on this outside-the-box tactic. See the full article on subscription based Ignites here.
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