An Ignites.com article today features how firms are exploring different methods to evaluate the retirement demographic and how to best serve it through research, studies and white papers. White papers are popular, but the efficiency of funding these efforts and their return on investment has come under question. SunStar partner Dan Sondhelm was interviewed and used as a source for this story. See the full story here. (subscription needed).
June 25, 2008
Ignites: Self-Serving Retirement Intel Ignores Client Needs
An Ignites.com article today features how firms are exploring different methods to evaluate the retirement demographic and how to best serve it through research, studies and white papers. White papers are popular, but the efficiency of funding these efforts and their return on investment has come under question. SunStar partner Dan Sondhelm was interviewed and used as a source for this story. See the full story here. (subscription needed).
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