"Some small fund companies get the attention and recognition they deserve from investors. But most remain virtually undiscovered. Small funds can often be successfully promoted through the national financial media – and for a fraction of the cost of more traditional advertising methods. Learn the “tricks of the trade” and how to best plan and implement a news generation strategy on your own from leading small fund company media relations expert Dan Sondhelm of SunStar Strategic."
A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
January 27, 2010
The Power of the Press for Smaller, Overlooked Funds
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