Investment News reporter Sue Asci wrote a story about the increased ad spending by the largest mutual fund companies. She quoted SunStar partner Dan Sondhelm several times throughout the article. "Fund advertising is now 'less about specific products and more about company messages, to get the name out there....' "Unlike the late 1990s, when individual investors were the fund companies' intended target, the chief audience for fund advertising today is advisers." Click here for the full story.October 8, 2007
Investment News: Top Fund Firms' Ad Budgets Up, but Less Spent to Tout Products -- Investment News
Investment News reporter Sue Asci wrote a story about the increased ad spending by the largest mutual fund companies. She quoted SunStar partner Dan Sondhelm several times throughout the article. "Fund advertising is now 'less about specific products and more about company messages, to get the name out there....' "Unlike the late 1990s, when individual investors were the fund companies' intended target, the chief audience for fund advertising today is advisers." Click here for the full story.
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