According to an article by Kevin Burke in today's Ignites, "Ad spending in the mutual fund industry continues to slow as firms explore alternative ways to raise brand awareness." Burke quoted SunStar's Dan Sondhelm about how advertisers are "flocking to the Web" to deliver a firm's marketing message because they are less expensive and more measurable. Click here for the full article at Ignites.com (subscription).
October 5, 2007
Ad Spending Slows as Firms Move Online
According to an article by Kevin Burke in today's Ignites, "Ad spending in the mutual fund industry continues to slow as firms explore alternative ways to raise brand awareness." Burke quoted SunStar's Dan Sondhelm about how advertisers are "flocking to the Web" to deliver a firm's marketing message because they are less expensive and more measurable. Click here for the full article at Ignites.com (subscription).
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