Bank of America Corp. plans to launch on Sunday a $35 million advertising campaign to promote its retirement savings accounts, as the Charlotte, N.C., bank stakes its claim in one of the fastest-growing areas of financial services. They are not alone. SunStar's Dan Sondhelm weighs in with his thoughts on differentiating in the retirement market. Click here for the full story.
November 9, 2007
Boston Globe: Turning up heat on Retirement Savings
Bank of America Corp. plans to launch on Sunday a $35 million advertising campaign to promote its retirement savings accounts, as the Charlotte, N.C., bank stakes its claim in one of the fastest-growing areas of financial services. They are not alone. SunStar's Dan Sondhelm weighs in with his thoughts on differentiating in the retirement market. Click here for the full story.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment