November 9, 2007

Boston Globe: Turning up heat on Retirement Savings

Bank of America Corp. plans to launch on Sunday a $35 million advertising campaign to promote its retirement savings accounts, as the Charlotte, N.C., bank stakes its claim in one of the fastest-growing areas of financial services. They are not alone. SunStar's Dan Sondhelm weighs in with his thoughts on differentiating in the retirement market. Click here for the full story.

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