November 23, 2015

Article goes viral with a little help

I've earned my share of retweets, likes and followers on Twitter over the years.

But this weekend trumps my history on social media. Let's just say Donald Trump helped Global Trends Investments and ETF Trends guru Tom Lydon and me become famous, sort of.

I am a new contributor for Tom's one year old website IRIS, which is all about financial advisor innovation. Late Saturday, Tom tweeted the link to my first contribution "What Financial Pros Can Learn from Donald Trump's Communication Style" to his followers.

Within minutes, the real Donald Trump retweeted Tom's post to his 5 million followers, with a note, "Very nice, thanks!"

Within seconds, my phone started buzzing with activity. As of 11am ET Monday, more that 2,200 Trump followers liked or retweeted the post.

As Trump would say, IRIS has never seen traffic this "Yuge!" I spoke to Doug Heikkinen, co-founder of the site. He was working on the site Saturday night when Tom phoned from a reunion in Miami Beach questioning the increased activity on the site.

"This weekend we had 5,400 page views, more than double our previous record," said Doug. "Average page views for a weekend are 2,000."

The Trump story has received over 3,000 page views this week ranking the story in the top 5 IRIS stories of all time. The leading story, 20 Ways to Improve Your Performance at Work written by Michelle Mosher at Ironstone, has more than 8,000 hits since June. That story was re-released in September.

IRIS roster of contributors, currently at 250 and growing, offers 15 stories per day. Expertise includes business, sales, marketing, and technology as well as passions such as art, clothing and travel. Traffic has been growing at 15 percent per month.

From a marketing perspective, it will be interesting to see if Trump's followers will stick around to be regular readers of IRIS. They should. The content form the leading experts is invaluable.

"With this sort of visibility, you never know who will see it," said Doug. "Maybe Yahoo! or CNBC."

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