September 12, 2014

PR pitch: We'll pay you to mention our clients

Developing good story ideas and positioning clients to be part of industry stories are part of the public relations process to help fund firms generate press coverage and build strong relationships with reporters. But the pitching method of one PR firm shared by a freelance writer isn't ethical and isn't how the industry works. No, we don't pay reporters to mention our clients.

September 11, 2014

Wholesaler waste

Male chimpanzee wearing telephone headset : Stock PhotoA wholesaler just left me a voicemail that said, "I am following up from an email that I sent you last week regarding our interest rate outlook. I wanted to get your thoughts on our products and investment process."

Are fund wholesalers still pitching products to anyone who will listen? Apparently, yes.

September 8, 2014

5 tips for more engaging videos

Many fund managers are turning to videos to give their newsletters a little something extra, but video isn’t easy. In fact, it brings with it almost as many questions as it does solutions: How can your firm produce engaging videos? What is the best way to get them in front of the right audience? How often do you need to make videos? And where will you get ideas for all of these engaging, educational moments of broadcast glory?

Perhaps your firm has already waded into the world of video blogs, newsletters or fact sheets, or maybe it’s just getting ready to test the waters. Either way, here are five tips to maximize the effectiveness of your videos.

MME: Fund firms eye innovative news distribution

The company newsletter has changed a lot in the last fifteen years. What used to be a monthly hardcopy first transitioned to become an email, and is now a blog. In a recent Money Management Executive article, Andrew Coen detailed how the new digital newsletter is changing again to incorporate engaging and interactive content - and turned to SunStar's Dan Sondhelm, among other fundsters for comments.

August 19, 2014

Killing two birds with one tchotchke

by Anthony Massucci

kill-two-birds-with-one-stoneWhen I attended the Morningstar Investment Conference this summer, I spent much of my time going from booth to booth and meeting exhibitors. They were more than happy to talk about their funds, how they set themselves apart from their competitors and what makes them different from the folks at the booth next door. I enjoyed learning about each fund’s newest offerings and I hope that several of the people I met will prove to be valuable business contacts in the future.

This got me thinking, though: what if I hadn’t stopped by to make that connection? What drew me to some booths more than others? Beyond the obvious answers, such as my own professional or personal interests, I noticed that what set one fund company apart from the next was its giveaway item, or tchotchke. Tchotchkes are usually random items—it may have nothing to do with the company itself—but it may also be the very thing that draws initial interest from the crowd or catches the attention of a prospective business partner while they’re walking through the exhibition floor.