I’m not trying to hype football or any of the products shown. What I am calling to your attention is that these 1 minute segments during the Superbowl are a lot like your firm’s 5 minutes of fame in the media – quick and fleeting.
So, what can you learn? If you’re interviewed by or mentioned in the media, take the time to share the video clip or article (after compliance ok) on your website and by sending emails to your prospects and clients. Get more mileage than the one quick hit on game day.
Enjoy some of the top commercials:
And read a comprehensive story on CNBC.com questioning why Super Bowl ads warrant $5 million per clip.
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by Marilyn Dale