July 17, 2014

Morningstar: International and bonds see flows; US equities don't

This week Morningstar has released its Open-End Asset Flows Update for June 2014. International equity funds continue to lead all category groups this year, with $67.5 billion in inflows so far. Taxable-bond funds also show strong inflows, gaining $59.2 billion since January—more than double the inflows for all of last year—despite the expectation for a rise in rates.
 
U.S equity funds showed a second month of outflows in June, losing $8.3 billion—that’s the largest outflow for the group in 18 months. Long-term mutual funds, however, gained $24.0 billion in international-equity funds and taxable-bond funds. This brings the long-term mutual fund category to a record $11.7 trillion, a significant gain on its pre-financial crisis record.

For the full report, click here.

July 8, 2014

MME: ETF Providers Connect Through Marketing

Money Management Executive"ETF providers are finding creative ways to connect with their target advisor and investor audiences and technology is often playing a key role in these marketing strategies," according to an article in Money Management Executive.

Executives at First Bridge Data, Direxion Investments, and AdvisorShares shared how they educate their audiences through their story, brand, content, advertising, and aiding the communication with technology, among other things.

SunStar's Dan Sondhelm also provided thoughts ranging from targeted advisor marketing with content, email marketing, webinars, and news media coverage. Thank you Andrew Coen for including my thoughts.

June 20, 2014

Does your sales person sound like this? (video)

by Seuk Kim

Watch this YouTube video. Trust us, it’s worth your two minutes. 
 
The fictional Rockwell Automation company featured in the video is having a problem communicating with its prospective clients. The jumble of jargon and technical language Rockwell Automation uses to tell prospects about its star product is almost incomprehensible.
 
You may have chuckled while watching, but that confusing mishmash of industry-specific babble may not be too far from what you and your salespeople sound like to your clients and prospects.

MME: Asset Manager Wholesalers Increase Outreach to RIAs

"Registered investment advisors can present a major opportunity for asset managers to enhance their marketing and distribution strategies, but successfully penetrating this market also presents some challenges," according to a recent story in Money Management Executive.
Gaining access to top advisors is still the biggest challenge. As a result, fund firm wholesalers have increased their number of annual advisor visits and monthly calls, among other things.

The magazine turned to industry thought leaders such as SEI's Jonathan Dale, Huntington's Paula Jurcenko, Cogent's John Munier and me for additional insight on what firms are doing to work with RIAs.

Click for the full article.

June 17, 2014

Top resources to keep you on top of your game

Jeffrey Young
Jeff Young
Looking for the best mutual fund industry news and updates? Look no further, as Jeff Young from Huntington Asset Services provides a sampling of his favorite resources to keep you in the know and on top of your game.

Click for the full story.