April 18, 2014

Make your firm a star!

Make plans now to enter the 2014 STAR Awards for the opportunity to have your firm's marketing communications recognized as one of the best. This nationally acclaimed program:

  • Recognizes excellence in retailadvisor and plan participant communications.
  • Is an industry-wide competition open to all mutual fund firms.
  • Is the most comprehensive digital awards program in the fund industry.
  • Presents awards in four asset levels.

Entry Deadline: June 26

Visit the 
STAR Awards Website for quick and easy access to essential information including award categories, entry forms and more.

SunStar Strategic is a proud sponsor of the MFEA.

April 17, 2014

Don't use a "message in a bottle" approach to marketing

Take a look at this story from USA Today. Did you notice anything? At first glance it’s a sweet, if not incredible story—amazing that the author of a 101 year-old postcard can be identified, and his granddaughter given a link to her ancestor. But, what about the person that post card was meant for? We can be assured that they never got the message. It seems like Mr. Platz would have had better luck reaching his intended target if he’s used an address and postage stamp to direct his message.

April 8, 2014

Call for Entry for MME's Women in Asset Management Award

Call for Entries Now Open
2014 Women in Asset Management Awards

Nominate one or several women in asset management making
a substantial impact on their organizations and the fund industry.

Money Management Executive
is accepting nominations for its inaugural
2014 Women in Asset Management Awards. Winners will be selected
by Money Management Executive’s editorial advisory panel and announced
 on May 19. In-depth profiles of these asset management game changers
will appear in the print issue and on www.mmexecutive.com.

The Deadline for Submissions is April 25, 2014
For more information, contact Managing Editor Paula Vasan
at paula.vasan@sourcemedia.com.  
Upon submission of your completed survey – with all questions answered –
you will be sent a $5 Dunkin' Donuts gift card one week after the survey closes.


March 12, 2014

Closing the gap in wealth management

Jim Keene
Jim Keene, from Atherton Consulting, shared his recent study called “Closing the Gap: Aligning Client and Advisor Needs to Grow the Wealth Management Firm.” He shared it with me after a conversation about common problems in the asset management industry.

March 6, 2014

When a good process doesn't meet expectations

I just read Barry Ritholtz’s column in the Washington Post “Outcome or process — what investment focus succeeds over time?
Barry said, “Focusing on your investment process, and not the outcome, should be your goal.”
He continued, “Over the long term, a good process delivers highly desirable results, and generates better and more reliable outcomes.”
I agree. But what does “good” process mean?