Is it time to call a media trainer?

In this era of podcasts, webinars, video blogs, 24/7 news, and YouTube, sooner or later small-business owners will find themselves speaking into a microphone. Is it time to consider media training?

A number of PR pros were included in this story for the Intuit Small Business Blog. Thank you Sheryl Nash-Nance for including me.

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Reporters congregate for Hennessy's case on Japan

Almost 40 business and financial journalists gathered in New York City last week for a luncheon hosted by Hennessy Funds entitled The Case for Japan’s Comeback.

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Three Tips for Positioning Your Experts as Asset Management Thought Leaders

Corporate Inight added their next installment on defining thought leadership and how leading firms are marketing their industry experts. Once you have identified your market experts, how do you use them to draw consumers and advisors to your site? CI Shares how top asset management firms use these methods to position individuals as leaders in the field.

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Did you know Bill Gross goes to the loo?

Did you know that bond superstar Bill Gross has sex, goes to the loo, dreads getting old and finds himself in embarrassing situations? Of course you do, if you read his "Investment Outlook"for the last thirty years. Bill and his team use this regular communication with some personal stories to build strong relationships with his audiences, show thought leadership, and give off a sense of humanity to easier connect. It also differentiates himself from other "bland commentaries."

Our friend Roland Meerdter writes about this rare approach to building stronger relationships with sophisticated audiences. It works for Bill. Could it work for you? 

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What makes a thought leader in the Asset Management Industry?

Our friends at Corporate Insight started a Thought Leadership series of postings to their blog. Makes sense, because many asset management firms try hard to provide economic commentary and market insight to advisors and media. The question is "How [do you] make your resources stand out in a crowded field of competitors? Many companies position "key experts as thought leaders on a particular topic, making them a go-to resource for insights on [important] issues. Read more about this topic and see which examples are used.