When second best is best

By Mark Redman, President, Unified Financial Securities, Inc.

As we all know, a solid distribution strategy is a key element in driving assets under management and the success of your fund.  There are alternatives, when creating your distribution strategy, that go beyond merely focusing on top tier RIA clearing firms like Schwab and Fidelity, or wirehouses, such as Merrill.   These top tier firms present formidable obstacles for fledgling fund products not only in terms of contractual arrangements, but fee structures and due diligence requirements.  Second tier firms can provide a distribution alternative to these top tier providers by offering relative ease of entry in addition to less onerous pay-to-play fee structures and can provide an asset bump that is important in the early stages of a fund start-up.  Read the full article here.

This article is written by a SunStar client.