How 12 million people brand your company 27.3 million times every day

by D. Bruce Johnston, President, DBJ Associates

That’s 12 million people engaged in 27.3 million conversations on Twitter every day. They are branding your company even if they are not mentioning you. That kind of branding is called “ignoring the non-entity.” In financial social media marketing and every other industry it’s the branding of the invisible. Click here for the full story.