Six Suggestions for getting your mutual fund "discovered" in 2010

I recently sat down with social media expert Bruce Johnston, president of DBJ Associates to discuss how some smaller mutual funds can get discovered in 2010. That story is on his site. And while you are there, check out some of Bruce's other recent postings on the up-and-coming marketing tool that only a few fund firms are using. Putnam and TIAA-CREF have been in cyberspace for a while now and even Lord Abbett is Twittering according to MFWire.com. What's with all the hype? Bruce says that he posted my story and within 10 minutes there has been "Ten Twitter reads... and fifty reads on DBJ." That's incredible.