May 5, 2008

Attract Media Attention - Learn How at the ICI GMM

At the ICI General Membership Meeting, SunStar presents 15 minutes filled withsmart marketing tips and strategies:

WEDNESDAY, MAY 7, 2 - 2:15 pm in theProduct Demo Theater

Join us for a powerful 15 minutes packed with proven strategies to attract high-quality news coverage for fund companies with smaller budgets.

This workshop is exclusively for this year’s ICI General Membership Meeting, developed and led by SunStar. In just fifteen minutes, you’ll see how a well-structured positive news generation program is essential to attract investors, strengthen distribution and build your brand.

Get ideas on:

• Jumpstarting sales for your funds and separate accounts.

• Differentiating your overlooked firm, undiscovered fund or unique investment process from the competition.

• Structuring a news generation process to help you earn more and higher-quality media coverage.

• Ensuring your portfolio managers are at their best when talking with reporters.

• Best practices in distributing reprints and building credibility with third-party endorsements, supporting your wholesaler, print and Internet marketing.

Stop by SunStar's Booth#220 to learn more!

A news generation program is a low-cost way to attract advisors, strengthen distribution and build your brand.

Workshop leader Dan Sondhelm is a frequent expert source for reporters at The Wall Street Journal, Investment News, and, as well as presenter at industry conferences such as NICSA, Mutual Fund Education Alliance, IBC USA, Financial Research Associates, IIR Conferences, US Bancorp Fund Services and FRC’s MarkeTrends Conference. For more information, contact Dan Sondhelm, partner, at 703.894.1046 or

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