Top Magazine Editor Doesn't Edit

In the August 2008 issue of Kipliger, Editor Fred Frailey's opening column offers details from which PR pros could benefit. "When I tell folks what I do for a living, they almost always get blank looks on their faces and change the subject -- either that or ask for hot stock tips. I don't blame them for that. Nobody knows what an editor does. Journalism schools teach you how to edit, but not how to be The Editor. So I'm going to tell you what this editor deos, and I'll start by telling you what I don't do, which is edit." Click here for the full story.