A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
October 15, 2008
Pitch Your Story Idea to Business Week
BusinessWeek has just unveiled its new online initiative for readers called “What’s Your Story Idea?” Readers now have a chance to have a direct impact on BusinessWeek.com’s coverage. Online editor-in-chief John A. Byrne, with an assist from community editor Shirley Brady, will review submitted pitches from readers and assign at least one per week to a BusinessWeek journalist. When it goes live, the reader will get the credit. Back in August, the business magazine created an entire issue with the help of readers, using surveys and blogs to get recommendations and suggestions for coverage of workplace issues. Readers can submit their story ideas here.
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