A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
October 2, 2009
MFWire: How has fund distribution changed?
"The last 12 months have seen no shortage of jaw-dropping occurances in the financial services realm, but for fund marketers, the buggest story has been the shrinking pool of wirehouses. In the wake of the marke meltdown, industry insiders also note the rise of portfolio managers as pitchmen, a big shift in attitudes of investors and advisors, and the challenges of having to do more with less resources." MFwire.com turned to SunStar partner Dan Sondhelm, among other executives, to fill in the details. For the full story, click here.
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