August 10, 2011

Publish a book - add credibility to your sales effort

by Steven Bollinger

While most financial investment professionals have thought about or talked about the possibility of writing a book, I would like to tell you about someone who has followed through and finished his book.

Several years ago Daniel Prisciotta felt the need to provide an in-depth communication vehicle targeted to his high net worth client base. While the standard method of newsletters, speeches, TV appearances, and business journals has helped him build an impressive list of accomplishments, he still felt a quality book would help him expand his circle of influence.

Daniel’s publishing goals are not to sell millions of books. As a matter of fact most of the books he has distributed so far were sent out for free. His goal is to get the book into the hands of as many future and current clients as possible so he can help them defend their wealth. While the book is available for sale on the Amazon web store that will provide an additional revenue stream, Daniel realizes he will be the main source of his book.

Daniel’s book is a wake-up call to defend your wealth, offering case studies, scenarios and wisdom garnered from the author's twenty-five years of real life experience advising some of the wealthiest families in America...many of whom thought their affairs were in good order.

Published by a well-known book packager, Jenkins Group, this 275 page hardcover book has already proven to be a successful marketing tool by helping to bring in new clients and energizing Daniel’s personal brand within the Sagemark Private Wealth Services Group.

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