Five reasons to decline media opportunities

Grace Lavigne

Each week, Dear Gracie answers PR and media questions from ProfNet Connect readers with advice from the ProfNet network of nearly 50,000 experts. This week, I was fortunate to be selected as one of the experts to answer this very important question.

Dear Gracie,

What type of publicity should PR pros actually avoid? How do I know when it's too risky to accept a media interview for one of my clients? Do the advantages of some types of press ever outweigh the disadvantages?

Cautious Communicator

For the full answer, click here.

Or click here for a recent post entitled, "3 tips to get your portfolio managers to say 'yes' to the press."