April 18, 2013

Did you know Bill Gross goes to the loo?

Did you know that bond superstar Bill Gross has sex, goes to the loo, dreads getting old and finds himself in embarrassing situations? Of course you do, if you read his "Investment Outlook"for the last thirty years. Bill and his team use this regular communication with some personal stories to build strong relationships with his audiences, show thought leadership, and give off a sense of humanity to easier connect. It also differentiates himself from other "bland commentaries."

Our friend Roland Meerdter writes about this rare approach to building stronger relationships with sophisticated audiences. It works for Bill. Could it work for you? 

Read full Essay.

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