A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
September 12, 2014
PR pitch: We'll pay you to mention our clients
Developing good story ideas and positioning clients to be part of industry stories are part of the public relations process to help fund firms generate press coverage and build strong relationships with reporters. But the pitching method of one PR firm shared by a freelance writer isn't ethical and isn't how the industry works. No, we don't pay reporters to mention our clients.
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