Scott
Peppard’s passion is sharing his very simple and powerful message: write a book
and you become the default expert on the topic at hand. SunStar Strategic’s Melissa
Murphy saw Scott’s presentation about establishing credibility as an expert at
the Ceros Financial Services national conference and he graciously offered the following insight.
Why
do you believe that writing a book is such a powerful tool to differentiating
oneself?
People
often express to others that a person is an expert by saying in awe, “He wrote
the book on it.” Get published and people will believe you’re the authority.
As
a book author, what experiences have you had in association with your book that
have led to growth of your business?
The benefits of writing a book are multifold. First, it opened doors to new
business and opportunities that were previously closed. Second, it started the
referral machine – again, to new business opportunities. Third, it enabled me
to attract new clients. Forth and finally, being an expert as a book author
provided media opportunities to share my story and expertise on radio,
television and other print media.
Practically speaking, what advice do you have for someone considering
writing a book and how does one go about publishing in today’s digital world?
The steps I recommend are as follows:
- Decide the purpose
- Decide the topic
- Decide the book title
- Select ten chapter titles
- Draft a bullet-point outline for each chapter
- Find a transcription service to translate your spoken thoughts and ideas into written words
- Self-publish
Scott Peppard began his career in 1985 with
Thomson McKinnon Securities. He is the author of The Book on Making it as a
Broker and managing partner of NAVCAP – a marketing firm focused on
distribution for high-quality, yet undiscovered asset managers. Scott, a
Chartered Mutual Fund Counselor, also earned a Bachelor of Arts degree in
business economics from UC Santa Barbara.
Click for more information on the book.
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