Not all fund prospects work on your timeframe

 

Most fund prospects don't work on your timeframe. "Your buyers go on a pathway from knowing nothing about you, (and not knowing they need your services) to potentially becoming satisfied, delighted referral-giving clients. The path from stranger to client may take a few days, a few months, or more than a year. It’s up to you to nurture prospects along the path to clienthood," according to marketing guru Frank Serebrin. 

Frank says you should provide them with different content depending on where they are on their stroll. Click here for the full story.