WSJ: Fund Firms Draw Back the Curtain

The Wall Street Journal recently featured a story about jucier mutual fund investor letters and filings as a result of the increased market volatility. SunStar CEO Kathryn Morrison was used as a marketing expert in the article.

"All this talk represents a significant change from earlier periods of volatility, market watchers say. Even around the 2001 market decline, getting fund companies to quickly update investors was like trying to 'hurry up molasses,' says Kathryn Morrison of SunStar in Alexandria, Va., which represents about two-dozen fund companies in financial public relations. Now, however, online audio, video and other tools have helped speed up communications, says Ms. Morrison, who expects more such disclosure in the next few months."

See the full article at the subscription-based Wall Street Journal.