A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
April 14, 2008
Ignites: How Do I Pitch Unsophisticated Investors?
Ignites.com today published it's daily "YourQ&A" column, the opportunity to get your pressing questions answered by industry leaders, and SunStar partner Dan Sondhelm provided the answer. Today's question: What is the best way for pitching a new product to unsophisticated investors, including those who lack college education? Click here for the full subscription-based Ignites story.
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