A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
May 29, 2008
Ignites: American Funds Marketing Widely Seen As Tops
"When it comes to marketing effectiveness, no fund group comes close to Capital Research & Management's American Funds. That’s according to 1,800 financial advisors who were asked in a recent survey to select one firm that does the best job of marketing." This article was published in today's Ignites.com. SunStar partner Dan Sondhelm provided his thoughts as to what they do correctly. Click here for the full article.
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