A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
Ignites -- Quarterly Ad Spending Drops 19% in Two Years
Mutual fund companies are spending less on advertising as severely depressed market conditions have forced them to pare costs, according to Ignites.com. SunStar's Dan Sondhelm was there for comment. Click here for the full story.
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