A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
Investment News: MF Firms Prepare Confidence Building Ads
According to Investment News, "In the wake of plunging investor confidence, mutual fund firms have developed advertising messages that stress solidity." SunStar partner Dan Sondhelm was used as a source for this story. Click here for the story.
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