In a recent article in Money Manager Review, James Advantage Funds spoke about how they achieved significant growth from $475 million to over $2 bilion in about 6 years and attributed the partnership with SunStar for a piece of their growth.Congratulations to you on your growth and thank you for letting us be part of it.
"Continued successful portfolio management brought assets of this unlikely firm to $1.1 billion in 1997. As criteria in the model favored, among other factors, positive and growing earnings, the dot com stocks so beloved by Wall Street in 1998 and 1999 were shunned by us as a bubble sure to burst. Clients unable to resist the siren song of “the new paradigm of eyeballs versus earnings” left in droves until assets under management bottomed at $475 million in 2003. To our credit, we didn’t lay anyone off during this asset attrition. The company’s directors recommended a heavier emphasis on marketing. Hiring a marketing director, shifting from a regional to a national focus, putting the proper distribution plan in place for the Firm’s no-load mutual funds, and retaining a public relations firm [SunStar] helped assets under management to mushroom to $2.1 billion over the ensuing 5 years. Our strength in preservation of our clients’ capital has recently been recognized by Barron’s and Lipper."
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