A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
July 15, 2009
Distribution Tips for Small Funds
My friend Bruce Johnston from DBJ Associates interviewed me for a Q&A featured on his blog. Entitled "Distribution Tips for Small Funds," the article answers his questions about the ways smaller funds are growing through constant communications of a good story to retail and advisor audiences. Click here for the story. And, while you are there, look around on Bruce's blog for entries on how fund firms are leveraging social media. It's one of the better blogs I follow on distribution.
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