ALEXANDRIA, VA , July 27, 2009 – SunStar Strategic, an Alexandria-VA based marketing consulting firm serving the mutual fund and asset management industry, announced today a new relationship with Stralem & Company, Incorporated.Stralem & Company, adviser to the Stralem Equity Fund, is located in New York, NY. Stralem is an independent SEC-registered investment adviser founded in 1966. It is a privately owned, multi-generational asset management firm.
SunStar was retained to assist in implementing a virtual distribution program to attract and retain investors for the Stralem Equity Fund. Since the relationship began earlier this summer, SunStar has redesigned and implemented a new Web site for the company. The site’s launch coincides with the introduction of a new advisor share class for the fund. Additional projects underway include email campaigns and Webinars targeting advisors.
“We’re very excited about this partnership with Stralem,” said Dan Sondhelm, principal of SunStar Strategic. “The Stralem Equity Fund (STEFX- institutional shares) has done a great job of providing attractive returns with lower volatility than the market since its inception in 2000. The fund has a very good story to tell and we look forward to helping widen its reach to retail investors through financial advisors.”
SunStar Strategic works with over 30 institutional investment managers and mutual fund firms to attract and retain investors, strengthen distribution and build brands through structured news generation programs and smart marketing. SunStar knows the industry and the reporters who cover it, helping clients get the attention and recognition they deserve. In addition, the firm offers a virtual distribution program to communicate with advisors in a timely way that supports or substitutes for wholesalers on the ground.
More information about SunStar is available on their Web site http://www.isunstar.com/ and blog http://www.fundfactor.net/.
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