A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
September 1, 2009
AP: As Markets Change, SunStar Adapts
In this photo, account executive Amiee Watts, left, takes a package from Carl Riley, with FedEx, at Sunstar Media's offices in Alexandria, Va. SunStar's mailing budget is expected to be $6,000 this year, a $14,000 savings, after the company's CFO Bob Brummond began instructing employees to send materials via e-mail or by way of the slowest postal service alternative. "The value of our company is in our employees — they are our assets," he said. "And we are trying to keep our assets." Read the full AP article.
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