With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in a PR program.
They are archived so when reporters and others search for keywords, your release might pop up. Also, with distribution on the Internet, your release can get picked up on name-brand and niche Websites globally.
But don't make these mistakes when writing one.
5 rookie mistakes in press releases Articles
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