A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
August 11, 2010
Is now the time to promote your bond and alternatives funds?
Morningstar Reports U.S. Mutual Fund and ETF Asset Flows Through July 2010. This month it looks like estimated U.S. mutual fund and exchange-traded fund asset flows increased slightly in July to $14.1 billion. Almost universally, outflows increased for equity and balanced funds, and inflows rose for bond, alternative, and commodity funds. U.S. ETFs registered total net inflows of $6.8 billion in July, marking the sixth consecutive month of positive asset flows. Total ETF assets are up 6% since the start of the year and 29% over the trailing 12 months. To view the complete report, please visit Morningstar.
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