Imitation is the Sincerest Form of Flattery

by David Hattery

Money is tight and competition for ears, eyeballs and dollars is fierce. So where is a company’s money better spent—on advertising or on P.R.? Well, if you ask the advertising industry, the answer might surprise you.

The New York Times published an article recently entitled “Growing Appreciation for P.R. on Madison Avenue.” MDC, one of the country’s largest marketing firms, has recently been on a bit of a buying frenzy, but they haven’t been buying marketing firms. They have been buying companies that specialize in P.R., social media strategy and more relationship based marketing like database marketing and experiential marketing.

They say it instills confidence when a chef eats his own cooking—the marketing industry cooks up a lot of advertising, but it sure has an appetite for P.R.

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