Dan Sondhelm speaks on distribution panel at Gemini Fund Services conference

From left to right, Dan Sondhelm, SunStar Strategic;
Oliver Pursche, Gary Goldberg Financial Services;
Matt Ackermann, JCPR; Dave Jurczak, Gemini Fund Services.

I had a great time speaking as a panelist at the Gemini Advisor Forum, Gemini Fund Services annual client appreciation event. This year it was held in beautiful Denver, CO.

Our panel focused on distribution for mutual funds using marketing and public relations. For smaller funds to better compete with larger firms, they should consider a proactive marketing and public relations program. Develop your story, tell it aggressively through media, and repurpose it through other channels such as your Website and social media.

Click here for the video.