Why you should cool it with the corporate jargon

by Melissa Murphy

I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.

But do your clients and prospects understand?

The words above are used regularly by fund managers and fund marketing executives. Often, we don’t think twice about whether our audience will understand. Acronyms and jargon can lead to investor confusion and inertia.

In volatile market conditions we want investors to understand their investments, and the people managing them, more than ever.

Check out the article in Fortune on this topic, Why you should cool it with the corporate jargon - Fortune Management. And if you are interested in simplifying your story so your communications are understood, email us for information.