April 19, 2012

SunStar to attend MFEA in NYC

Next week, SunStar will be attending MFEA’s (Mutual Fund Education Alliance) annual Strategic and eCommerce Summit in NYC. The Summit is a top-notch forum for industry executives to network and learn about the latest and greatest trends in mutual fund marketing.
Katie Bird
Hot topics this year include:

·         behavioral trends of investors
·         transitioning to mobile commerce
·         the evolving economics of the mutual fund industry
·         integrated marketing
·         the viability of social media as a means of communicating with advisors

The conference will feature presenters from some of the top firms, including:

·         John Hancock Funds
·         The Boston Consulting Group
·         Nielsen
·         American Century Investments 

….and others.

Let Dan and me know if you are also attending and have time for a drink.

For more info, visit www.mfea.info

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