SunStar to attend MFEA in NYC

Next week, SunStar will be attending MFEA’s (Mutual Fund Education Alliance) annual Strategic and eCommerce Summit in NYC. The Summit is a top-notch forum for industry executives to network and learn about the latest and greatest trends in mutual fund marketing.

Katie Bird

Hot topics this year include:

·         behavioral trends of investors

·         transitioning to mobile commerce

·         the evolving economics of the mutual fund industry

·         integrated marketing

·         the viability of social media as a means of communicating with advisors

The conference will feature presenters from some of the top firms, including:

·         John Hancock Funds

·         The Boston Consulting Group

·         Nielsen

·         American Century Investments 

….and others.

Let Dan and me know if you are also attending and have time for a drink.

For more info, visit www.mfea.info

by Katie Bird