Getting on platforms... do you have "demand"?

As we've discussed many times on these pages, it's all about distribution and generating demand for your funds. And as most of you know, it's not that easy and is getting more difficult due to increased regulations among other factors - especially for those new to the industry.

Here's a good read from Huntington Asset Services own Anna Maria Spurgin in it's inaugural issue of the Sound Ideas quarterly newsletter. This article helps mutual fund firms understand demand requirements and due diligence when on boarding a mutual fund. Click for the full article.

Disclosure: Huntington Asset Services is a client.