A guide to Social Media Marketing

Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process they have vastley increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts greatly. As usual, our friends at Corporate Insight produced some good content. It's a slide deck showing key findings from their recent guide – Asset Management and Social Media: A Guide to Social Marketing. The slide deck examines how leading asset management firms are making use of the most popular social networks – LinkedIn, Facebook, Twitter, YouTube and Google+ – and offers recommendations for firms looking to grow or optimize their overall social media strategy.