TOBACCO and alcohol brands face heavy restrictions when it comes to advertising. Hedge funds and other markers of alternative investments have suffered similar prohibitions on marketing their products. That ban may soon be lifted in America. (Europe’s pending new regime for alternative investments is stricter, although it has lots of loopholes.) Long consigned to silence, the money men are starting to practise their sales pitches. The Economist features this timely opportunity.
What are the new rules? Will you tell your story differently?
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