All AUM is not created equal

Maximizing profitability is every money manager’s goal, but in the effort to raise and keep assets are you missing the middle man? In her most recent commentary, Lisa Cohen, president of Momentum partners and friend of SunStar, reminds us that firms big and small need to be mindful of their total cost of delivery. By doing this, managers can keep the cost of one product from eating into the profits of another. Take a look at the article, and make 2014 the year you maximize profitability by producing the highest quality revenue possible.