"ETF providers are finding creative ways to connect with their target advisor and investor audiences and technology is often playing a key role in these marketing strategies," according to an article in Money Management Executive. Executives at First Bridge Data, Direxion Investments, and AdvisorShares shared how they educate their audiences through their story, brand, content, advertising, and aiding the communication with technology, among other things.
SunStar's Dan Sondhelm also provided thoughts ranging from targeted advisor marketing with content, email marketing, webinars, and news media coverage. Thank you Andrew Coen for including my thoughts.
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