Alternative Mutual Funds have grown in popularity over the
last few years, to such an extent that the SEC has now launched an examination
of these funds. Despite the closer scrutiny, many in the field expect the
momentum of alternative mutual funds to continue, aided by increased education
for asset managers. Money Management Executive's Andrew Cohen recently asked several experts, including
SunStar Strategic’s Dan Sondhelm, for their thoughts on the future of
alternatives. Read the full article here.A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
September 19, 2014
MME: Alt Mutual Funds Riding Momentum
Alternative Mutual Funds have grown in popularity over the
last few years, to such an extent that the SEC has now launched an examination
of these funds. Despite the closer scrutiny, many in the field expect the
momentum of alternative mutual funds to continue, aided by increased education
for asset managers. Money Management Executive's Andrew Cohen recently asked several experts, including
SunStar Strategic’s Dan Sondhelm, for their thoughts on the future of
alternatives. Read the full article here.
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