A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
September 8, 2014
MME: Fund firms eye innovative news distribution
The company newsletter has changed a lot in the last fifteen
years. What used to be a monthly hardcopy first transitioned to become an
email, and is now a blog. In a recent Money Management Executive article,
Andrew Coen detailed how the new digital newsletter is changing again to
incorporate engaging and interactive content - and turned to SunStar's Dan Sondhelm, among other fundsters for comments.
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