"Bill Gross's departure from the firm
he founded raises questions for asset managers on whether having a big name at
the top of a fund is the right approach when marketing to advisors and
investors."
A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
October 7, 2014
MME: Gross-Pimco Exit: Wakeup Call for Industry
"Bill Gross's departure from the firm
he founded raises questions for asset managers on whether having a big name at
the top of a fund is the right approach when marketing to advisors and
investors," according to an article in Money Management Executive.
The publication interviewed various industry executives for the story including SunStar's Dan Sondhelm. Thanks for the mention, Andrew.
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