"Bill Gross's departure from the firm
he founded raises questions for asset managers on whether having a big name at
the top of a fund is the right approach when marketing to advisors and
investors."
A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
October 7, 2014
MME: Gross-Pimco Exit: Wakeup Call for Industry
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