Huntington: Growth is daunting but not impossible

Some firms do it well. And some don't. So this year's Huntington Asset Services client conference wanted to make sure it's clients had the right information on distribution, sales and marketing to better compete.

Huntington's Paula Jurcenko who moderated the session said, "With over 800 financial firms in the industry managing over 9,000 mutual funds, it’s daunting - but not impossible - for a small to medium sized investment advisor to gain traction and grow assets."

 

Jurcenko continued, "It takes a thorough distribution plan, mixed in with a lot of patience, to get noticed. The important thing is to spend your limited distribution budget wisely. Don’t try to penetrate all channels at once. Target a firm or channel and focus there. A disciplined wholesaling strategy coupled with targeted marketing and media messaging will get advisors to take notice."

Panelists for the distribution sessions included SunStar's Dan Sondhelm, Morningstar's Dan Lefkovitz, Schwab's Wayne Chai, Kerric Kynard and Meritage Capital's Diarmuid Boran.