"The asset management industry was clearly impacted by massive waves of selling last month, though its is slowly recovering," according to an article in Money Management Executive this week.
What should fund firms do to protect their customers now?
This is the
time for firms to take command of their brand and maintain a line of
open communication. In the article, I made four recommendations:
- Sales people should be working double duty,
- Call centers should be prepared for talking with nervous investors,
- Portfolio managers should spend time taking to clients, media, working with marketing departments - to create videos, webinars, content - to show they are sticking to their disciplined process and still in charge, if this is in fact true,
- Continue to manage money.
Click here for the full article.
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