February 12, 2016

MME: Embracing Digital Marketing Techniques

"Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution," according to a recent Money Management Executive article. 
The article continues, "there has been a proliferation of digital tools to help with these efforts, and managers have focused on content marketing and the development of articles, podcasts and even video packages to showcase their expertise." 

In this article, Sunstar Strategic's Dan Sondhelm was among a number of marketing experts that were asked to share ideas and strategies that could be used by mutual fund and asset management firms. A digital presence that supports PR and other traditional marketing effort is one way fund managers can stand out from the competition.

Read the full article here (subscription only.)

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