Heat Your Media Effort this Summer

By Dan Sondhelm

You may think that summer is a good time to slow down your media effort. Think again. With so many folks taking time off for vacations, reporters appreciate access to fund managers who are eager to talk. And if you have not been having luck connecting with a specific reporter, now may be a good time to try again. You may have better results because fewer fund managers and PR pros (those on vacation) are competing for their time.